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Logos

Client:

Various

Year:

2023

I design logos for a variety of businesses with unique needs and personalities. To begin the process, I conduct thorough research both online and offline. I then explore different typographic options, as typography is a fundamental element of any logo. I take my time in choosing the right typeface and then try different shapes, using stylized drawings to create a simple yet effective logo.

My goal is to ensure legibility and convey the message that the client wants to communicate. Clarity is crucial, as the logo will dictate the company's communication and branding. After choosing the right typographic and visual elements, I refine the design and test it in various sizes and on different supports to ensure its versatility. My goal is to create visually appealing logos that establish a distinctive brand identity for my clients.

Credits: Art direction & Design: Catarina Guerreiro

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